Firstly, to know how a search engine works, you should learn what a search engine is? A search engine is a tool designed to search for users’ queries. There are various types of search engines, for example, google, bing, yahoo, etc. These search engines provide answers to all the questions that a user has. A search engine aims to give users the best solution to their queries. When a user searches their query, the search engine result page is returned according to the ranking of found pages. Search engines consist of two main parts – SEARCH INDEX and SEARCH ALGORITHMS.
You can also do a digital marketing course in kota to learn more about search engine algorithms in detail.
Search engine works on three key steps –
Crawling
Indexing
Ranking
1. CRAWLING
Crawling is a process in which a crawler, bot or spider visits your page for some time to obtain all the information present on that page. It refers to following the links on a page to new pages and continuing to follow the links to other pages. Crawlers are called by different names, such as robots, spiders, bots, etc. It is a continuous process which never stops. Crawlers visit the popular pages, which are of high quality, and are frequently updated. Robots.txt files suggest which parts of sites should and shouldn’t crawl. To check whether the crawler has visited your page or not, you will use “cache:yourdomainname.com”. If you are not showing in any of the search results because of some reasons –
- Your website is new and crawler hasn’t visited yet.
- Your site has been penalized by google.
- Your site is not linked from any external links.
Crawl budget is also an important part. It is a term that describes the amount of resources google will spend on crawling a website.
2. INDEXING –
Once your page has been crawled, the next essential step is to make sure that it should get indexed. It stores the content from the web pages on search engines. Your website needs to get indexed to appear in search results. It is a continuous process that takes place after crawling repeatedly. To check whether your web page has been indexed or not, you should use “site:yourdomainname.com”. If your web page has not been indexed, it will not appear in search results. During the indexing process, the search engine stores all the information about your content in the search engine index. Pages which are indexed can also be removed from the index because of some reasons –
- If error (4XX) “not found” or error (5XX) “server error” appears.
- The URL has been penalized.
- The URL has been blocked from crawling.
3. RANKING –
The ranking is the last step which shows us the best results on search engines. It refers to the content’s position on the search engine results page. Keywords are used to make your website rank high in search results. The results which we see are based on the popularity of websites. If your website has a high ranking, it will increase your brand visibility online. If you want to learn more about ranking factors and rank your website high, you can learn from an SEO training institute. You can use different SEO techniques to rank your website. A search engine aims to provide relevant results to the user. More traffic will arrive on your website if you have a good ranking in search results. The important ranking factors are –
- A secure and accessible website
- Mobile-friendliness
- Page speed
- Links
- User experience
- Technical SEO
- Number of backlinks
- CTR (click-through rate) in search results
ALSO YOU CAN LEARN, Google Search Algorithm Factors to Rank Top on SERP
CONCLUSION –
You can learn about the search engine and how it works in the article mentioned above. These are the essential steps you should know when building your websites. To learn more about the following steps, you can learn from a digital marketing course. You need to know on which factors search engine works. If you have any queries, reach us in the comment section.
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