Role of Schema MarkUp in SEO

Schema is a structuring of data vocabulary .When you help google or other search engines to understand your content more precisely then it increases your chance of getting rank. As we know that when we structure data it becomes easy for users as well as for google to understand.Schema helps to put all the information provided by the user in a segregated manner.It also helps with the SEO in your website and to understand these concept one should have knowledge of SEO.You can also apply for SEO training in Jaipur to practically learn to implement this.

Benefits of using schema:

1. Schema markup helps search engines  and crawlers to understand  what your content is all about and what message you want to convey.
2. It also helps search engine crawlers to better understand and put the website ranking high as per query search by user keeping other best practices of SEO.
3. It has answers to the query  generated by the user as  who’s, what’s, where’s, when’s, and how’s to the search engine.It also helps to boost the user experience.
4. When we apply schema to our page it gives us an opportunity to obtain rich snippets and bring page content on the top of SERP. 
5. It  increases your brand presence for the product. You can attract the potential customer by using schema for your product.

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Types of Schema Code Languages:

1. RDFA 
2. Json-LD 
3. Microdata

These are the 3 code languages that can be used to add schema markup to the web document.

Different types of Schema Markup are as follows:

• Organisation Schema:Companies use organisation schema markup  on their website to help crawler to correctly understand about your company as who you are ?and what do you do?For example given below for Apple.inc.Here we have added information as Company’s Name, Website, Address, Official Logo,Social profile.

• Product page,Review,Offer Schema:This is the most popular markup.Generally it is used when a user is doing any purchase.There are multiple items that can be added in its snippet from product name, description to price and various offer if given by the company which helps users also to filter the result for its query.

• Event Page:This type of schema helps to get the detailed knowledge of any occurring events. It includes parameters like Date,Time,Place,Duration and much more information depending upon how much you want to elaborate.

• FAQ Schema:This type of schema is used to discover rich results.It give results to users query and also other different questions which may  be related to the query asked.It helps users to clarify the query giving more related search results.It contains different set of questions and answers in a structured form which helps google to identify the Question and answer section in your page.

• Breadcrumb: Breadcrumb schema helps Google to understand the position of a particular page in your website.It helps to navigate to the page .It is a type of text path which is displayed at the top of the page referring to the page user’s position on the site.

• Recipe:This is basically used for food blogging.It is the best practice to use such schema when you have recipe website as it may help you to rank on the top of SERP results by providing the rich snippet .It provide segregated information of the ingredients and other parameters like cooking time, total duration, with rating ,nutrition, and adding recipe thumbnail or snapshot of your recipe.

You can also understand this concept by pursuing a digital marketing course in Jodhpur so that one can practically implement this information in their web page and increase their SERP rank.

Conclusion:

We can understand schema as vocabulary which helps search engines to better understand our webpage and its content.It makes it easy for the crawler and the user to understand what your webpage is all about and also it helps  to rank high in the SERP results.